The project's purpose was to connect with as many students across Alaska as possible, and specifically the North Slope, to talk with them about higher education at Iḷisaġvik College.
The project's vision was to see more students enrolled in classes at the college, with a specific focus on Alaskan Native students.
The project's focus was on in-person outreach participation at local and state-wide educational events and career fairs. In-person marketing on the radio and in print were regularly created and distributed. Mailings and calls to graduating high school seniors throughout the North Slope of Alaska were also a part of the project effort.